Following Katy Perry

Katy Perry- first album. (2005)

Katy begins looking rather young with quite childish attitudes, indie costume and make up, subtle rebellion. quite silly, and edgy. The use of the Asian cities in the background suggest gentleness.
She doesn't have the image she has grown into. Not very sexually provocative, scruffy hair, still quite laid back lyrics. In this song she tends to use mostly mid shots including lots of Mise-en scene . The mise-en scene however is mostly highlighted through long shots. Unlike any of her other videos, this video has effects such as text that appears on screen, differentiating this video from her others.

One Of The Boys (2007-2009)
Quite sexualised lyrics reflect womanly sexualism. male gaze. Songs like 'kissed a girl' show her as being sexually experimental. Lots of short, revealing clothing. Crazy colours, very bright, very quick changing of ideas. style is very different almost every video. very jokey, un-serious attitudes. for example, in Hot N Cold, she gets jilted but instead of it being depressing, it is still a very upbeat song and the way she goes mad almost trying to hunt him down is rather humorous.
Throughout this album, she is fully thriving, energetic, crazy and sexually provocative.



She then changes her style to something that almost contrasts all of the rest of her videos on this album. This video alike the song is very gentle and slow. Clothes are still quite raunchy, however, she still takes the appropriate fashion of the time and modernizes it. Brings in themes of war, and shows a gentle side to Katy.



However, she returned to her crazy extravagant style, as we can very easily see, she is wearing very bright colours and crazy styles. Everything in this video is rather crazy and extravagant to match with the lyrics of the song.



Teenage Dream (2010-2012)
In her album teenage dream, almost every video she makes has a different style. I would call this her experimental stage, where rather then focusing on a set style, she goes for as many things as possible that are altogether very bizzare. She goes from having bright pink and bright blue hair, to dressing up as an alien, to having fireworks flying out of her chest and  being a geeky teenage girl with a face full of braces. This album is full of many very successful videos and altogether is probably the most diverse album she has made, but as an album, the craziness of her ideas does fit the title as all the videos do conform to the 'teenage dream.'

For example, firework, alike her earlier work is very natural but still maintains the bizzareness that usually is associated with Katy Perry, such as all of the magic tricks and the fireworks shooting out of all different body areas. however Katy has not strayed too far from what we know of her, she still is covered in glitter and other things that sparkle.



Last Friday night is fabulous because it is so very postmodern. the video includes clothing set in the 1980's however includes modern features such as a nintendo wii. It also is intertextual as it is based on films such as 'the breakfast club. the video also includes many other famous people acting as party guests, such as Rebecca Black  Corey Feldman, Debbie Gibson, Kenny G, Hanson, and Kevin McHale and Darren Criss.



Prism (current)
She has only released one song from this album to date, however, from what I can gather from roar, this is more of a natural look that Katy is embracing. This video has a lovely colour scheme but is not as crazily coloured as the luminous colours usually associated with Katy's videos. although this has  a beautiful colour scheme, it embraces the natural elements, she even has very natural looking make up on.

Rizzle kicks- skip to the good bit

Rizzle Kicks- Skip To The Good Bit
Just before I started filming, I watched the newest Rizzle Kicks video and my first thought was how different this video is to any of their previous videos. Corin Hardy's interpretations of this Rizzle Kicks video is so diverse due to it having such a heavily sexual influence. I thought that it would be interesting to include some of the aspects of this video in my own video. I absolutely love the visual clarity that is shown in this video. The very bright and chirpy colour scheme used in this video is visually enchanting and I would love to create a similar colour scheme for my video. However, I do not think that if I create such a heavily sexualised video like this one, that it would be recieved as well as theirs has, so that may have to be the point of restriction for this video.

My Production Logo

MY PRODUCTION LOGO

I wanted to create a logo so that it would be clear that I had created this video. Using adobe photoshop I was able to create the logo. I decided to call my company 'B.A.D Recordings' because these are my initials (Briony Anne Dillon). From this stemmed the idea of rebellion in my logo, which fits very well with the rebelion from my video where our main character is shown as having an anti-conformist attitude. I also did research on typically rap logos and found the design appropriate. By using these three colours, red black and white, it shows a very dangerous, yet bold image that alike my video, I wanted to be very in your face and eye-catching.

Features of Rizzle kicks Videos

Features of Rizzle Kicks videos:

• Very jokey/laid back attitude displayed- I will use this theme by having my main character act in a very laid back way that contrasts to the other characters in the video to exaggerate this point.
• Performance based - I will include this by having lots of lipsynching, a common theme of theirs.
• Takes place in very local backgrounds for them - Sadly as I do not live in Brighton, I cannot use locations that are local to them, but the locations I will use will be very urban, common backgrounds rather then very site specific areas.
• Bright cheery lighting- As my video is not going to be a serious video, to use dark lighting would appear rather odd, so I definitely will be using bright lighting for this video.
• Based on main character(s)- My video is going to be very heavily focused on my main character to exaggerate the meaning of these lyrics.

Toby Lockerbie

Toby Lockerbie
The master of almost every video that Rizzle kicks feature on is called Toby Lockerbie. As he is the source maker of my inspiration for my video, I thought I would gain a lot by doing some reasearch on his work and inspirations for his versions of the videos.

These are all of the videos that Rizzle kicks had been a part of before their album 'The Roaring Twenties'
when 'couch potato' had been produced. I however know that he worked on the videos that are very current as well.

Title	Year	Director
"Miss Cigarette"	2010	Toby Lockerbie
"Prophet (Better Watch It)"	2011	Toby Lockerbie
"Down With The Trumpets"		Toby Lockerbie
"When I Was A Youngster"		Toby Lockerbie
"Stop With The Chatter"		Toby Lockerbie
"Mama Do The Hump"		Jordan Stephens
"Traveller's Chant"	2012	Toby Lockerbie
"Even on a Rainy Day"		Toby Lockerbie

Title	Year	Director
"Price Tag" (Rizzle Kicks vs. Rural Remix)	2011	Toby Lockerbie
"Heart Skips A Beat"		Corin Hardy
"You Need Me, I Don't Need You" (Rizzle Kicks Remix)		Toby Lockerbie
"Call It What You Want" (Rizzle Kicks Remix)		Toby Lockerbie
"The Walk"	2012	Toby Lockerbie

Looking at his website http://www.tobyloc.com/    I saw the comments he had made on several videos and thought how I could interpret this in my music video. He had explained his reasoning for the upwards shots in 'travellers chant' which I had really liked whilst watching this video.I agree with the idea he has that 'it gives a true sense of wandering around' which I really admire and think I could use this to show how our main character is very unfocused reflecting his mind state. 

StoryBoards

This is a rough guide of what I am going to do for my film. As I plan to use several experimental shots, I am going to use this as a rough guideline of what I am going to do. As some of the shots as you can see are slightly too long, I may expand these into several shots if they aren't interesting enough in practice. However, these provide the rough guide through my music video.
Additionally, to explain, these drawings aren't very detailed because as you may be able to tell, my drawing is not my strong point, but hopefully the idea of the shot is still conveyed.

Production Schedual

Production Schedule             Title of Media Project:           ‘couch potato’ A2 music video          ­­­­­­­­­­­­­­­­­­­­­­­­  Production by: Briony Anne Dillon

Date	Time	Activity	Location	People Required	Props/Equipment Required	Other Items (or a To Do List)
4/01		Filming the sofa scenes	My living room	Wendy Richard	Crisps Mayo sandwich Junk food Fizzy drinks Empty food rubbish Dirty clothes. Quilt Sofa Dirty socks Remote TV mr potato head toy Mobile costume richard costume Wendy hair rollers xbox controller	mother clothing dirty Richards clothes with food
5/01		Gym filming	Neighbours gym	Richard	Clock Weight lifting bench gym clothes	make sure to position room appropriately. get shot of room properly.
5/01		Road scenes	road	Richard girlfriend	Cheesy chips Potato cards containing the lyrics trolley for the tripod kisses on Henrys clothing/ face	practise several hots of this, diffenet ways of doing this scene. practise rolling camera down the road.
5/01		Alley scene	alley	Richard girlfriend	Kia provocative outfit	Practise several different shots practise acting for this scene

Animatic

This is my animatic. when I put my shots together with the music, I found that some of the shots seemed rather longer than I had initially thought. When pursuing with the filming, if I find that these shots are too long and not in fitting with the music or entertaining enough, I will make adaptations to this animatic.

However I was glad to have done this as it helped me to understand how sharp the cutting rate should be, and I was shown that I do need to be cautious when filming to additionally take extra shots, just in case.
Due to technical difficulties, I have been unable to include the sound as well. however, when preparing the animatic, where I had the sound as well, I made sure the pictures matched the timing.

 

Location reports

Location Reports

My house 
As the song is about a 'couch potato,' most of the song will need to take place inside the living room where my sofa is, so he can prove he is a 'couch potato'. I decided to use my house because it is fairly spacious and can be easily maneuvered if needed. Additionally, I will have more space to get shots at different angles and of course it is the most reliable set I can use for filming.



My neighbors home gym
One of my initial reasons for choosing this song was because I knew that I would be able to stage this inside my neighbors 'home gym.' As it is in a fairly spacious room of his house, I do not have to worry about the problems that arise in official gyms such as not being allowed to film or having time restrictions etc. also i based my set around the equipment inside his gym, so it is a very important set.


Alleyway
To create the probably most cheeky part of my video, I have to use an alleyway near our other two sets so that our female character can drag him down one of the parting ways next to the alley.


Roads
Several roads will need to be used in order to complete this video. This is because on his trip to see his ex, somehow he needs to get home. I decided to use wide quiet roads so that filming would become a great deal easier without having to dodge cars, and it is easier to roll the equipment on the panning shot.

Casting notes

Casting Notes

Main character (Jordan)
For the main character, I wanted to choose somone who could firstly take the job seriously, and then can also be very cheeky and successfully portray a 'couch potato.' This is why I had decided to cast Richard. He visually fits the profile I had envisioned for this character. additionally, in reference to the work I am doing I know he will portray the image that will look the way that looks correct.
As Richard is a very funny person I am confident that he will be able to convey the funny attitude behind my ideas and show the laid back character very successfully.

Mother
For the mother character, I wanted to create as much hilarity as possible. Wendy is one of the funniest people I know and I know can portray this though her body language. I will dress her up in a dressing gown, hair rollers and slippers so she looks like your typical nagging mother. Also given the fact that she is very different to Henry, I think that they will crete an excellent contrast and a very funny scene when they are together. Wendy is more than qualified for this job as she has previously been in my video last year for our thriller film opening, aswell as having done GCSE drama.





Ex-girlfriend
For the ex-girlfriend, I wanted to pick a girl who could fulfil the male gaze section of the film. It was important for me to use a woman who could dress slightly provocatively but also could get away with being rude as the lyrics suggest. I decided to pick Kia because I am sure that she will be able to successfully portray all aspects of this role.

Music Video Survey Analysis

After having 20 people complete my survey, all from different backgrounds, I decided to gather the information to find the correlation of the results. I found this very beneficial because it gave me many points of inspiration for my music video.