Thursday, 11 July 2013

Reserch into Chosen artist: Rizzle Kicks


Rizzle kicks 
I am planning to use a Rizzle Kicks song for our project. One of the reasons I decided to use Rizzle Kicks is because they are my favorite duo in the music industry, they have a similar structure through their videos, which I admire and they produce many fabulous songs. They also have a very good narrative edge to their songs which you find in almost every song they write. They also have a very happy vibe to their lyrics which makes them able to put across meaningful words without depressing the listeners.
The band consists of Jordan Stephens (Rizzle) and Harley Sylvester Alexander-Sule (Kicks) that both studied at Brit School, Harley studying theatre and Jordan studying music. Originally, Harley was only meant to feature on a song by Jordan, but they realized that their voices jelled well together, and this resulted in them making a career together.
So far, they have made two successful albums. Their debut album 'Stereotypical' and 'The Roaring 20's'. These feature such brilliant songs as 'Down With The Trumpets', 'Mumma Do The Hump', 'That's Classic', 'Learn My Lesson' and many others. However, the song we have chosen to use 'couch potato' is not off either of their albums, but off an EP called 'Left Over Presents'.
They are signed by Island Records which is part of Universal Records.
As well as touring based on their singles, they also do many charity events and even to begin his career, Jordan did rapping at many charity events.

These are some examples of their videos:

Dreamers

Lyrically this song is a typical Rap song, as it includes the typical self promotion usually included in Rap, also included the arm gestures in the video. However, it also has a very different edge that most rap videos usally dont. Like many Rizzle kicks videos, it includes them mucking around as well as some beautiful artwork and dancing. This is a cleverly constructed video, as it matches the lyrics but does not give off the typicallised overconfidence vibe that could easily be matched with the lyrics, given to another artist.
A great deal of this video is performance based to exaggerate the idea of them being 'dreamers.' This is then furthered by the use of very colourful and imaginative clothing and mise-en-scene. By using natural lighting, it is like a symbol for their naturalistic imagination not cluttered by materialism or other ideas, just a very beautiful naturalistic location reflecting their artistic dreams. This video is very individualistic, mainly due to the ideas put forward by Toby Lockerbie but heavily like the other Rizzle Kicks videos.

When I was a youngster

This is one of my favorite Rizzle Kicks videos because of the fun that is displayed. The flashes forward and backwards in time between their childhood and adulthood are very humorous and show them as laid back people which I find very likable in their personalities.
This video is very performance based as it shows them mainly lipsynching, but also has aspects of narrative embedded into the performance. As this song is very upbeat, this is reflected in the clothing, lighting, and locations as these all create a very happy atmosphere. The clothing also helps to exaggerate the childishness of this video by using the fireman's and cowboys outfits; These also communicate who is young Jordan and young Harley. I think that this video has a broad target audience among younger viewers, as most people from teenage years would be able to in someway relate to the ideas of this video.


Prophet

This is one of my favourite Rizzle kicks videos because of the very individualistic effects used throughout. It really clearly displays the mindset of these two characters being shown in the video. Another reason I love this is because it follows a very similar structure throughout the whole video, rather then just dipping into these ideas in places as is usually done with difficult effects like this.
This video is mostly performance with aspects of narrative flowing through it. There is a very clear contrast between the devil character (Jordan) and the angel character (Harley)by use of location, lighting effects and mise-en-scene. We tend to see darker colours used in scenes that involve Jordan to connote the dark side of his personality. This contrasts with the light gentle colours such as blue to connote the angelic character that Harley represents. I think that this is mainly aimed at a younger audience due to the wildness that is presented. This is usually a theme that appears when videos are directed at a younger audience.

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