MY EVALUATION

This is my evaluation of My Music Video, Digipak and Print Advert.

I apologize for the few nervous mistakes I made in my speech.

OFFICIAL COURSEWORK TASKS

These are the products that I have produced at the end of my coursework tasks.

MY MUSIC VIDEO 

MY DIGIPAK

MY PRINT ADVERT

Rough Cut of Couch Potato- Music Video

This is a rough cut f my music video. watching this I know that I need to make improvements on certain areas but this is a rough idea of what my aim is for the video and I hope to have created some funny ideas in this film.
The music for the Rough cut video doesn't work, therefore to understand the full effect you may need to play the song below at the same time to feel the full effect of the song.

comments:
-people thought it was urban hip hop
-fits the conventions of Rizzle kicks videos
-should use a duo to creat 'Rizzle Kicks' rather than just 'Rizzle'
-should use more takes of the duo lipsyncing important lyrics
-use more performance
-work on steady cam work - try doing work on a clear street, have 'Rizzle Kicks' rapping down the street- lots of close ups and mid-shots
-use Wendy instead of the dog
-remember Rizzle Kicks focus on image so can loose some of the narrative to have 60% performance.



If you have any comments on this video please feel free to leave a blogger comment below.

Rough Cut - Print Advert and Digi-Pack

First draft

comments:

-write when it comes out

-change font for 'couch potato' etc

-rated 7/10, 8/10 and 9/10

-followed conventions of a print advert

-image fits Rizzle Kicks conventions

second draft

comments

-well done a much more visually enticing image

-a great deal better then your first draft. you can tell you have taken our comments on board

-very funny image

-looks good, only needs two ratings, three looks cluttered

comments: 

-make more conventional

-make sure you use the same font as for print advert

-include info and record company codes

-add acknowledgements

-use both Rizzle Kicks characters

-try with couch potato picture as front cover   

comments:

-i like the solo pictures

- the laid back theme of the pictures suits the rizzle kicks theme

- The front image has a great visual impact.

- I like that you show them eating. it suits the lyrics of the songs in the albums.

-try and see if there is any way to make the writing more visible, if not it looks good anyway

If you have any comments on either DigiPack or Print Advert, please leave a Blogger comment below.

Intertextual References Inside Of My Video

As a viewer I have found that a text that includes ideas from other texts can be very fun and exiting for the viewers who notice them. This is why I have decided to include several intertextual references inside my music video.

Rizzle Kicks- Skip To The Good Bit

Whilst watching this song, I realised I could intertextually reference one of their own songs through the use of Kia and Henry. As Kia is the ex of Henry in my video, I thought that I also would use a mid shot very similar to this. This is the exact representation I wanted to create for my video and therefore I thought it most appropriate to represent this moment similarly. I will also use a mid shot to show this racy moment as it is appropriate for a younger audience but implies something sexual. 

Friends

As the lyrics indicate that he watches the TV show 'Friends', it would more than make sense to include this in my video. The camera focuses on the TV screen where Henry is watching 'Friends.' This is not only intertextual but also includes two forms of media - Television inside a music video. I purposely include the TV outline so that we can distinguish that he is watching TV, and the viewers are aware that we are purposely showing them a TV show, not just a clip. This is later repeated when Henry sees himself on the TV.  I chose to do this because it references a Rizzle Kicks theme seen in a few of their songs, such as 'Lost Generation' - where he watches himself on TV - and 'Down With The Trumpets' where the action is taking place inside the radio, with the outside of the radio showing.

The Sims
Inside of my video, I will intertextually reference the game 'The Sims.' The lyrics state 'I don't play no games, sitting here sipping on some pino gregio.' My admittedly strange mind came up with the interpretation of having a fat Sims character drinking for this bit. This is not only to reference the games line, but also since I am not including alcohol, I am almost creating a PG rated interpretation of this line. I also reference this later in the song where he says about himself being jobless, fat and dumb; I chose to show this through the Sims character. I make it clear that this is on the computer by including the laptop in the mid shot where we return to Henry's lip-sync.

Napoleon Dynamite- Opening Credits
Last year I had studied film openings for media, and this particular film opening has always remained in my memory. When trying to come up with ideas for each line, this seemed like an ingenious solution that I could use.  I will produce this in a very similar way with the writing of the lyrics on top of the sandwich, being shot by a birds eye view shot.

Break Down of Direction for Each Line

Direction of each line.

This is my direction of what happens for each line. The highlighted bits are for me to be able to distinguish what I need my actors for and what I can do by myself. I did this after a trip to the British film institute, where I realised I had to re-think the action for each line. This now means that my video will be more interesting and have a faster cutting rate. After having done this, I am more confident of my ideas.

Following Katy Perry

Katy Perry- first album. (2005)

Katy begins looking rather young with quite childish attitudes, indie costume and make up, subtle rebellion. quite silly, and edgy. The use of the Asian cities in the background suggest gentleness.
She doesn't have the image she has grown into. Not very sexually provocative, scruffy hair, still quite laid back lyrics. In this song she tends to use mostly mid shots including lots of Mise-en scene . The mise-en scene however is mostly highlighted through long shots. Unlike any of her other videos, this video has effects such as text that appears on screen, differentiating this video from her others.

One Of The Boys (2007-2009)
Quite sexualised lyrics reflect womanly sexualism. male gaze. Songs like 'kissed a girl' show her as being sexually experimental. Lots of short, revealing clothing. Crazy colours, very bright, very quick changing of ideas. style is very different almost every video. very jokey, un-serious attitudes. for example, in Hot N Cold, she gets jilted but instead of it being depressing, it is still a very upbeat song and the way she goes mad almost trying to hunt him down is rather humorous.
Throughout this album, she is fully thriving, energetic, crazy and sexually provocative.



She then changes her style to something that almost contrasts all of the rest of her videos on this album. This video alike the song is very gentle and slow. Clothes are still quite raunchy, however, she still takes the appropriate fashion of the time and modernizes it. Brings in themes of war, and shows a gentle side to Katy.



However, she returned to her crazy extravagant style, as we can very easily see, she is wearing very bright colours and crazy styles. Everything in this video is rather crazy and extravagant to match with the lyrics of the song.



Teenage Dream (2010-2012)
In her album teenage dream, almost every video she makes has a different style. I would call this her experimental stage, where rather then focusing on a set style, she goes for as many things as possible that are altogether very bizzare. She goes from having bright pink and bright blue hair, to dressing up as an alien, to having fireworks flying out of her chest and  being a geeky teenage girl with a face full of braces. This album is full of many very successful videos and altogether is probably the most diverse album she has made, but as an album, the craziness of her ideas does fit the title as all the videos do conform to the 'teenage dream.'

For example, firework, alike her earlier work is very natural but still maintains the bizzareness that usually is associated with Katy Perry, such as all of the magic tricks and the fireworks shooting out of all different body areas. however Katy has not strayed too far from what we know of her, she still is covered in glitter and other things that sparkle.



Last Friday night is fabulous because it is so very postmodern. the video includes clothing set in the 1980's however includes modern features such as a nintendo wii. It also is intertextual as it is based on films such as 'the breakfast club. the video also includes many other famous people acting as party guests, such as Rebecca Black  Corey Feldman, Debbie Gibson, Kenny G, Hanson, and Kevin McHale and Darren Criss.



Prism (current)
She has only released one song from this album to date, however, from what I can gather from roar, this is more of a natural look that Katy is embracing. This video has a lovely colour scheme but is not as crazily coloured as the luminous colours usually associated with Katy's videos. although this has  a beautiful colour scheme, it embraces the natural elements, she even has very natural looking make up on.